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Revenue Operations (RevOps)

The strategic alignment of sales, marketing, and customer success teams across the full customer life cycle to drive growth through operational efficiency.

RevOps brings together three traditionally siloed teams under a shared data model, tech stack ownership, and revenue KPI framework.

Core RevOps responsibilities include pipeline management, CRM administration, forecast accuracy, sales enablement tooling, and attribution reporting.

Related Terms

Marketing Qualified Lead (MQL)Sales Qualified Lead (SQL)
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