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Marketing Qualified Lead (MQL)

A lead documented as having a higher likelihood of becoming a customer compared to other leads based on specific engagement metrics.

MQLs are typically scored by a combination of demographic fit (does the person match your ICP?) and behavioral engagement (have they visited key pages, downloaded content, or attended a webinar?).

The MQL → SQL handoff is one of the most common points of friction in B2B GTM — the gap that Wyzard was built to close.

Related Terms

Revenue Operations (RevOps)Sales Qualified Lead (SQL)
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