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Recent blog posts

January 16, 2026

What Counts as a “Result” in Results as a Service (RaaS) for B2B GTM?

A CMO walks into the Monday pipeline review with what looks like a strong story: event leads are up, ...

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The CMO’s Checklist for Buying Results as a Service (RaaS): Attribution, Guardrails, and Counting Rules

You have the budget conversation coming up. Pipeline targets are locked. Your team ran the event, shipped the webinar, ...

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January 14, 2026

Results as a Service (RaaS) + Managed Services: The Modern Outcome Delivery Model for B2B GTM

CMOs rarely lose budget for lack of tools. Budget gets squeezed when outcomes are hard to prove, hard to ...

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All blog posts

January 16, 2026

What Counts as a “Result” in Results as a Service (RaaS) for B2B GTM?

A CMO walks into the Monday pipeline review with what looks like a strong story: event leads are up, ...

Read arrow

The CMO’s Checklist for Buying Results as a Service (RaaS): Attribution, Guardrails, and Counting Rules

You have the budget conversation coming up. Pipeline targets are locked. Your team ran the event, shipped the webinar, ...

Read arrow

January 14, 2026

Results as a Service (RaaS) + Managed Services: The Modern Outcome Delivery Model for B2B GTM

CMOs rarely lose budget for lack of tools. Budget gets squeezed when outcomes are hard to prove, hard to ...

Read arrow

January 13, 2026

Wyzard.ai Security Overview: Enterprise-Grade AI for Revenue Teams

Recent security incidents across the GTM ecosystem have pushed many companies into an uncomfortable tradeoff: pause real-time engagement to ...

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January 12, 2026

Ways AI Can Boost Your Email Marketing ROI

AI improves email marketing ROI by automating personalization, optimizing send times, predicting customer behavior, and enabling real-time responses to ...

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Data Enhancement vs. Data Enrichment: Which Actually Works Better?

Your marketing database holds thousands of records, but here's the truth: most of that data isn't working for you. ...

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