Ideal Customer Profile (ICP)

A categorical description of the type of company that would derive the most value from your product and provide the most value to your business.

An ICP is company-level (firmographic) — unlike a buyer persona which is person-level. A strong ICP defines:

• Industry / vertical • Company size (headcount, revenue) • Tech stack • Go-to-market motion (inbound, outbound, PLG) • Funding stage

Wyzard uses ICP matching to automatically score and prioritize accounts from your CRM and intent feeds.

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Choose your motion — inbound, outbound, events, or partnerships — and let Wyzard handle prioritization, outreach, and follow-through.

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