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Recent blog posts

January 16, 2026

The CMO’s Checklist for Buying Results as a Service (RaaS): Attribution, Guardrails, and Counting Rules

You have the budget conversation coming up. Pipeline targets are locked. Your team ran the event, shipped the webinar, ...

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January 14, 2026

Results as a Service (RaaS) + Managed Services: The Modern Outcome Delivery Model for B2B GTM

CMOs rarely lose budget for lack of tools. Budget gets squeezed when outcomes are hard to prove, hard to ...

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January 13, 2026

Wyzard.ai Security Overview: Enterprise-Grade AI for Revenue Teams

Recent security incidents across the GTM ecosystem have pushed many companies into an uncomfortable tradeoff: pause real-time engagement to ...

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All blog posts

January 12, 2026

Ways AI Can Boost Your Email Marketing ROI

AI improves email marketing ROI by automating personalization, optimizing send times, predicting customer behavior, and enabling real-time responses to ...

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Data Enhancement vs. Data Enrichment: Which Actually Works Better?

Your marketing database holds thousands of records, but here's the truth: most of that data isn't working for you. ...

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January 8, 2026

From SaaS to RaaS: Why GTM Teams Are Buying Outcomes, Not Tools

The board does not ask a CMO how many tools are in the stack. It asks what the spend ...

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January 7, 2026

Best Outbound Sales Strategies for Maximum Results

Your outbound team hits their numbers. Emails get opened. Calls get answered. Meetings get booked. But here's the problem: ...

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Practical Ways to Use Generative AI for Sales Growth

Every sales team faces the same frustration: prospects show interest, but by the time your team responds, they've gone ...

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How AI Will Change B2B Lead Generation

Every sales leader knows this pain: your team generates interest, prospects show intent, and then... nothing. The signal vanishes ...

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