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WyzEnrich

Built to Reveal, Not Just Collect

WyzEnrich connects to your favorite data enrichment tools to fill in the blanks on every lead, account, and signal in real time. No more blind outreach. No more incomplete records.

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What WyzEnrich Does

WyzEnrich is your always-on data enrichment engine, adding context to every lead or account as they enter your funnel.

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Faster Qualification

Instantly know which leads meet your ICP criteria. WyzEnrich appends contact and firmographic details to leads and accounts, so your team can spot high-priority fits at a glance.

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Smarter Segmentation

Create and refine Audiences using enriched data such as industry, geography, tech stack, and more to power precise targeting and smarter routing.

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Hyper-Personalized Outreach

With rich context on every lead, you can tailor multi-channel campaigns to each prospect. Every interaction feels more relevant and human.

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Clearer ICP Scoring

Define your ICP once, and let WyzEnrich auto-score incoming leads against it. Our system uses enriched data points to flag ICP-fit leads for fast tracking.

How WyzEnrich Works

From trigger to enriched lead — in three simple steps.

01. Connect Your Data Stack

Seamlessly integrate your CRM and data tools with Wyzard.ai. In a few clicks, you hook up the systems that hold your lead info and signals.

02. Define Your Signals

Choose the events that matter. Whenever these triggers fire, WyzEnrich swings into action. You set the rules once, and it watches for those golden moments.

03. Auto-Enrich & Act

The instant a signal is captured, WyzEnrich pulls all relevant data on that lead and updates the lead’s profile – ready to qualify, route, or personalize outreach.

The Difference WyzEnrich Makes

What changes when enrichment isn’t just a database lookup, but a real-time GTM advantage.

  •  

    • iconEnrichment Timing
    • iconEnrichment Sources
    • iconLead Data Completeness
    • iconCRM Hygiene
    • iconGTM Activation Readiness

  • Without WyzEnrich

    • Delayed or manual
    • One-off tools, manually exported
    • Email only, missing firmographics
    • Duplicates, outdated info
    • Disconnected from workflows

  • With WyzEnrich

    • Triggered instantly on real-time signals
    • Multi-source waterfall, automated & deduped
    • Fully populated records with verified fields
    • Clean, fresh, continuously updated
    • Enriched records flow into CRM, Slack, Goals

Why GTM Teams Rely on WyzEnrich

WyzEnrich doesn’t just fill in data, it unlocks precision, speed, and scale across your funnel.

Complete, Accurate Lead Profiles

No more chasing missing fields. Get enriched firmographics, verified contacts, and tech stack in seconds.

Higher Conversion Rates

With real data behind every name, you can personalize at scale, leading to higher conversion rates.

Time and Cost Savings

Use signal-based enrichment ("ICP fit” or “visited demo page.", etc.) to focus on the leads that matter most.

Protected Pipeline

Auto-removes duplicates, validates email formats, and keeps CRM records fresh and reliable.

Built for GTM Activation

WyzEnrich isn’t about static records. It powers real-time routing, scoring, and personalized engagement.

Key Use Cases for WyzEnrich

Real-time data enrichment that drives conversion, routing, and personalization across your funnel.

Shorter Forms, Higher Conversions

Cut Friction, Keep the Context

Minimize form fields without sacrificing data. WyzEnrich will autofill company name, job title, industry, and more in the background. Higher conversions for you, faster sign-ups for them.

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Real-Time Hot Lead Alerts

Spot High-Intent Prospects in Motion

The moment a high-intent visitor engages, WyzSignals flags it, and WyzEnrich instantly appends firmographics. Sales gets an alert with full context while interest is still fresh.

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Smarter Scoring and Routing

Send the Right Leads to the Right Reps

Use enriched fields like tech stack, headcount, or funding stage to prioritize and route leads. High-fit prospects are fast-tracked to sales, low-fit ones enter a nurture campaign.

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Personalized Campaigns at Scale

Turn enrichment into precision messaging

Post-event or outbound, enrich leads with data like role, company size, and industry. Feed that into follow-ups or sequences to deliver targeted, role-aware messaging that converts.

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Frequently Asked Questions (FAQs)

WyzEnrich fills in missing context across firmographics (company name, industry, size, location), technographics (tools and platforms in use), contact details (role, LinkedIn URL), and business signals (like funding or web traffic). It pulls verified data from your connected data enrichment tools, so your team always gets a complete picture without manual research.
WyzEnrich connects to your enrichment providers via secure APIs. You simply select and authorize the platforms you use — and WyzEnrich fetches the latest, most accurate information in real time as soon as a trigger fires (like form fills or CRM updates).
Enrichment typically completes in seconds. As soon as a lead engages or a rule is triggered, WyzEnrich pulls updated data instantly. So by the time a rep opens the record, the full profile is already there: fresh, accurate, and ready for action.
No technical background required. Wyzard.ai is built for GTM teams, not developers. Setup is no-code, rules use plain language, and workflows integrate directly with your CRM and tools. If you can run a campaign or create a list view, you can run WyzEnrich.
Zoominfo, Lusha, Apollo, Clearbit, Builtwith, and many more. If it powers your GTM, we likely support it.

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