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WyzQualify
Built to Qualify, Not Just Score
Automatically qualify every lead and account using real-time signals, enrichment, and your evolving ICP, so ensuring only the most relevant and ready prospects move forward.
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Why Qualification Breaks (and How to Fix It)
Most GTM teams still rely on manual rules or basic lead scores that miss key context, leading to wasted rep time, missed opportunities, and bottlenecks in the funnel.
Signals are Scattered
Your web, campaign, and intent data live in separate tools, and often go cold before anyone reacts.
ICP Rules Live in Docs, Not Workflows
There’s no consistent system to gate who advances. Criteria vary by team, region, and day of the week.
Enrichment is Point-in-Time and Incomplete
One provider misses titles. Another gets industry wrong. There's no unified waterfall or fallback logic.
Handoffs are Manual
Reps get leads without context or leads stall without being reviewed at all.
Meet WyzQualify
WyzQualify is your always-on agentic lead qualification engine. It unifies real-time buyer signals, applies dynamic ICP logic, automates enrichment, and ensures sales only sees the most relevant, ready-to-buy prospects.
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Score and Qualify on Real Behavior
Evaluate leads using actual signals from website visits, campaigns, and third-party intent — not static forms or outdated lead lists.
Apply Dynamic ICPs Across the Funnel
Build reusable ICP profiles by segment, region, or funnel stage. Apply them consistently across WyzSignals, WyzEnrich, and routing workflows.
Automate Enrichment and Routing
Trigger enrichment from CRM, third-party tools, or uploads — with fallback logic across providers. Route leads instantly with full context.
Gate Progression with Confidence
Define lead scores, qualification rules, and exit conditions so only high-fit, sales-ready leads move forward.
Push to CRM with Transparency
Qualified leads are handed off to your CRM or sales reps enriched, scored, routed; and complete with a why-this-lead summary.
How WyzQualify works
Smart, scalable agentic lead qualification that happens the moment a signal hits.
1. Connect Your Tools
Authorize GTM systems like HubSpot, Apollo, and others. WyzQualify listens via webhook or polling, ensuring seamless integration and real-time capture of critical signals.
2. Define Your ICP
Build flexible profiles using filters like industry, size, tech stack, or tier. Version and reuse them across your funnel, establishing consistent, automated qualification criteria.
3. Capture & Combine Signals
Set triggers like demo requests, pricing page visits, or webinar signups. Combine signals with timing, frequency, and thresholds.
4. Enrich in Real Time
Map fields, apply waterfall logic across multiple data sources, and run checks like email validity or ICP match.
5. Qualify and Route
WyzQualify applies your logic, explains matches/mismatches, and automatically routes qualified leads to goals or reps.
6. Track the Outcome
View a clear audit trail of signals, enrichment, decision logic, and handoff details, all in one place.
Key Use Cases for WyzQualify
WyzQualify powers smarter, faster lead qualification across your funnel. Whether it’s inbound,outbound, or event-driven, here’s how GTM teams apply it to boost speed-to-lead, relevance, and results.
Event Registration Flows
Instant Qualification at Registration
Qualify registrants in seconds using ICP rules, enrichment, and recent activity. Route the ready ones, nurture the rest.
High-Intent Web Visitors
Real-Time Triggered Qualification
When someone hits your pricing page or downloads key content, trigger instant enrichment and qualification.
Manual Lists & CRM Uploads
Batch Processing for Existing Data
Upload CSVs or pull from your CRM to batch-qualify dormant leads or new records using full logic and enrichment.
Multi-Signal Orchestration
Unified Signal Processing
Blend UTM data, product activity, ad clicks, and more; then run them through your unified ICP to qualify intelligently.
The difference WyzQualify makes
See the difference between reactive lead handling and real-time, Agentic AI-powered qualification; and why it matters for your pipeline.
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Lead scoring- SDR time spent
- Lead routing
- Qualification criteria
- Buyer response time
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Without WyzQualify
- Manual, delayed
- Chasing unqualified leads
- Based on guesswork
- Inconsistent or missing
- Hours or days
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With WyzQualify
- Instant, AI-powered
- Focused on ICP-fit, sales-ready leads
- Rules + score-based routing
- Always-on, enriched, AI-evaluated
- Seconds or minutes
Frequently Asked Questions (FAQs)
Add WyzQualify to your GTM stack today.
Schedule a Call with a Wyz Expert