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A CMO signs off on a new GTM rollout with cautious optimism. Tools are connected. Workflows are documented. Dashboards ...
Recent blog posts
Managed Plays: Launch 10 High-Intent Workflows Without Hiring
A CMO sits in a planning meeting with a familiar tension. Demand is coming in from every direction. Events ...
Weekly Revenue Standups: The Cadence That Keeps Plays Alive
A CMO looks at pipeline numbers and feels uneasy. Demand is coming in. Campaigns are live. Events and webinars ...
All blog posts
December 15, 2025
Brand Voice QA for Agentic AI Outreach: A Practical Review System That Scales
The quickest way to lose brand trust is not a failed campaign. It is inconsistency at scale. A CMO ...
December 14, 2025
Permissioned Personalization: Guardrails for Agentic Messaging
A CMO shared a story that still sticks. A prospect replied to an outbound email with one line: “How ...
The Escalation Ladder: When an Agent Should Hand Off to a Human
A CMO said it plainly in a revenue review: “Fast is good. Lost trust is expensive.” The team ...
December 13, 2025
Shadow Mode Rollouts: Proving Agentic Workflows Before You Go Live
A CMO said it best in a tight leadership huddle: “I like agentic workflows. I refuse to let my ...
Approval Lanes for Agentic Outreach: What Runs Autonomously vs Gets Reviewed
It is 8:45 a.m. on a Monday. The CMO walks into the revenue standup with one question: “What ...
December 20, 2025
The Weekend Gap: SLAs for Follow-Up When Your Team Is Offline
Every CMO has seen this play out. Pipeline looks solid on Friday afternoon. Campaigns run, events wrap, webinars drive ...