We’ve secured funding to power Signal-to-Revenue AI to GTM teams globally. →The deal feels clean. The team is confident. Forecast calls sound steady. Then a new attendee appears on the ...
Recent blog posts
December 17, 2025
Inbound After Hours: A Weekend Workflow That Doesn’t Feel Automated
Your best lead this week might show up at 9:42 PM on a Friday. No SDR online. No rep ...
December 16, 2025
Multi-Threading Triggers: Coordinating Outreach When New Personas Appear
The deal looks healthy. Engagement is steady. Your team knows the account. Then new names start appearing across your ...
All blog posts
December 17, 2025
Noise Filters for Intent: Bots, Competitors, Students, and Job Seekers
Every CMO has seen the pattern. Intent dashboards light up. Website activity spikes. Event scans pour in. Webinar attendance ...
December 16, 2025
Recency vs Fit: Prioritizing In-Market Accounts Without Guesswork
Every CMO hits the same friction point in pipeline reviews. Should the team prioritize accounts that showed activity recently, ...
Identity Stitching for B2B: Linking Anonymous Visits to Real Accounts
CMOs are getting squeezed from both ends of the funnel. Engagement is up across channels. Website sessions grow. Event ...
December 15, 2025
Signal Quality: A Checklist to Stop False Positives Before They Hit Sales
CMOs keep hearing the same story in pipeline reviews. Demand gen is producing activity. Engagement metrics look healthy. Sales ...
The Revenue Queue: Turning Scattered Engagement Into Next-Best Actions
Every CMO knows this tension. Demand programs drive engagement. Events fill up. Webinars bring registrations. Paid campaigns earn clicks. ...
December 18, 2025
Engagement Rate
Engagement rate measures how actively your audience interacts with your content across digital channels. It tracks meaningful actions: likes, ...