A CMO signs a new GTM contract with high expectations. The tools look strong. The roadmap feels solid. The ...
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Recent blog posts
The Hidden Cost of GTM Execution: Why GTM execution gaps Stall Revenue
A CMO approves a GTM initiative that looks solid on paper. The tools are live. The workflows exist. Support ...
Agency Delivery 2.0: Offer Always-On Follow-Up to Every Client
Most agencies are great at launching campaigns. The kickoff is sharp, the messaging is solid, and early results look ...
All blog posts
December 12, 2025
The Second Pricing Visit: A Simple Response That Books Meetings
For most CMOs, the real problem is not demand. The problem is what happens after interest shows up. Your ...
December 19, 2025
Oversight Metrics for Agentic AI: Speed, Accuracy, and Exception Rates
A CMO described an AI dashboard that looked impressive and still felt useless. Charts showed message volume, response counts, ...
December 18, 2025
Feedback That Compounds: Turning Human Reviews Into Better Agent Decisions
A CMO shared a familiar frustration. Her team reviewed agent replies every week. They left comments, suggested better phrasing, ...
Handling Sensitive Replies in Agentic AI Outreach: Pause, Escalate, or Hand Off
The moment every CMO worries about rarely looks dramatic. A prospect replies after a webinar with a short line ...
December 16, 2025
Red-Teaming Your GTM Agent: Failure Modes to Test Before Production
A CMO described a rollout that went sideways in under five minutes. An agent replied to a prospect after ...
December 15, 2025
Audit Trails for Agentic Engagement: What RevOps, Legal, and Security Need
A CMO asked a simple question during a pipeline review: “Why did this prospect get that message?” No ...
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