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Recent blog posts

December 30, 2025

Why Outcome Ownership Changes the Client-Vendor Relationship

A CMO signs a new GTM contract with high expectations. The tools look strong. The roadmap feels solid. The ...

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The Hidden Cost of GTM Execution: Why GTM execution gaps Stall Revenue

A CMO approves a GTM initiative that looks solid on paper. The tools are live. The workflows exist. Support ...

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Agency Delivery 2.0: Offer Always-On Follow-Up to Every Client

Most agencies are great at launching campaigns. The kickoff is sharp, the messaging is solid, and early results look ...

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All blog posts

December 12, 2025

The Second Pricing Visit: A Simple Response That Books Meetings

For most CMOs, the real problem is not demand. The problem is what happens after interest shows up. Your ...

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December 19, 2025

Oversight Metrics for Agentic AI: Speed, Accuracy, and Exception Rates

A CMO described an AI dashboard that looked impressive and still felt useless. Charts showed message volume, response counts, ...

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December 18, 2025

Feedback That Compounds: Turning Human Reviews Into Better Agent Decisions

A CMO shared a familiar frustration. Her team reviewed agent replies every week. They left comments, suggested better phrasing, ...

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Handling Sensitive Replies in Agentic AI Outreach: Pause, Escalate, or Hand Off

The moment every CMO worries about rarely looks dramatic. A prospect replies after a webinar with a short line ...

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December 16, 2025

Red-Teaming Your GTM Agent: Failure Modes to Test Before Production

A CMO described a rollout that went sideways in under five minutes. An agent replied to a prospect after ...

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December 15, 2025

Audit Trails for Agentic Engagement: What RevOps, Legal, and Security Need

A CMO asked a simple question during a pipeline review: “Why did this prospect get that message?” No ...

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