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Recent blog posts

December 29, 2025

When Managed GTM Beats Hiring: A Cost-and-Speed Comparison

A CMO walks into a quarterly review with the same pressure on their shoulders. Pipeline has gaps. Leadership wants ...

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What a Great GTM Services Partner Owns (and What They Don’t)

A CMO signs a GTM services contract with one expectation: revenue should move. Pipeline should show movement. Buyer interest ...

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Why DIY GTM Automation Breaks After the Pilot

It often starts with a clean win. A CMO approves a small automation experiment. One workflow connects a form ...

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All blog posts

December 16, 2025

Red-Teaming Your GTM Agent: Failure Modes to Test Before Production

A CMO described a rollout that went sideways in under five minutes. An agent replied to a prospect after ...

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December 15, 2025

Audit Trails for Agentic Engagement: What RevOps, Legal, and Security Need

A CMO asked a simple question during a pipeline review: “Why did this prospect get that message?” No ...

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Brand Voice QA for Agentic AI Outreach: A Practical Review System That Scales

The quickest way to lose brand trust is not a failed campaign. It is inconsistency at scale. A CMO ...

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December 14, 2025

Permissioned Personalization: Guardrails for Agentic Messaging

A CMO shared a story that still sticks. A prospect replied to an outbound email with one line: “How ...

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The Escalation Ladder: When an Agent Should Hand Off to a Human

A CMO said it plainly in a revenue review: “Fast is good. Lost trust is expensive.” The team ...

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December 13, 2025

Shadow Mode Rollouts: Proving Agentic Workflows Before You Go Live

A CMO said it best in a tight leadership huddle: “I like agentic workflows. I refuse to let my ...

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