We’ve secured funding to power Signal-to-Revenue AI to GTM teams globally. →Every sales professional knows this scenario: a prospect shows interest, you send a follow-up, and they go silent. You ...
Recent blog posts
January 16, 2026
What Counts as a “Result” in Results as a Service (RaaS) for B2B GTM?
A CMO walks into the Monday pipeline review with what looks like a strong story: event leads are up, ...
The CMO’s Checklist for Buying Results as a Service (RaaS): Attribution, Guardrails, and Counting Rules
You have the budget conversation coming up. Pipeline targets are locked. Your team ran the event, shipped the webinar, ...
All blog posts
December 30, 2025
Why Outcome Ownership Changes the Client-Vendor Relationship
A CMO signs a new GTM contract with high expectations. The tools look strong. The roadmap feels solid. The ...
The Hidden Cost of GTM Execution: Why GTM execution gaps Stall Revenue
A CMO approves a GTM initiative that looks solid on paper. The tools are live. The workflows exist. Support ...
Agency Delivery 2.0: Offer Always-On Follow-Up to Every Client
Most agencies are great at launching campaigns. The kickoff is sharp, the messaging is solid, and early results look ...
The First 90 Days of Outcome-led GTM: Where Most Teams Actually Lose Pipeline
A CMO signs off on a new GTM rollout with cautious optimism. Tools are connected. Workflows are documented. Dashboards ...
Managed Plays: Launch 10 High-Intent Workflows Without Hiring
A CMO sits in a planning meeting with a familiar tension. Demand is coming in from every direction. Events ...
Weekly Revenue Standups: The Cadence That Keeps Plays Alive
A CMO looks at pipeline numbers and feels uneasy. Demand is coming in. Campaigns are live. Events and webinars ...