We’ve secured funding to power Signal-to-Revenue AI to GTM teams globally. →Your prospect downloads a pricing guide at 2 PM. By 2:15 PM, they've visited your comparison page twice. At ...
Recent blog posts
Buyer Journey
Buyer Journey: Your Complete Guide to Understanding Customer Purchase Paths The buyer journey maps how potential customers move from ...
Key Performance Indicator
Key Performance Indicator (KPI) A Key Performance Indicator (KPI) is a measurable value that tracks progress toward specific business ...
All blog posts
December 16, 2025
Multi-Threading Triggers: Coordinating Outreach When New Personas Appear
The deal looks healthy. Engagement is steady. Your team knows the account. Then new names start appearing across your ...
RFP Download Response: Engage Without Starting a Dead Email Thread
The second an RFP gets downloaded, the whole GTM team can feel it. Slack lights up. A rep opens ...
December 15, 2025
Shortlist Signals: What Buyers Do Right Before They Choose a Vendor
Most buying decisions do not end with a big announcement. They close quietly. A deal that felt active can ...
December 14, 2025
The Post-Webinar Fade: How to Reignite Accounts That Went Quiet After Showing Interest
The webinar ended on a high. Attendance held. Questions rolled in. Poll responses looked strong. Your team shipped the ...
December 13, 2025
No-Show Recovery Playbook: The 10-Minute Save vs the 24-Hour Follow-Up
The meeting was booked for a reason. The account fit checked out. The buyer accepted the invite. Your team ...
December 12, 2025
The “Security Review” Moment: Turning Trust Center Traffic Into Conversations
Every CMO has seen this pattern. A deal looks solid. Engagement stays steady. The buyer has watched the demo, ...