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Recent blog posts

January 28, 2026

Results as a Service (RaaS) for Demand Gen: Turning Events, Ads, and Webinars Into Pipeline Faster

A familiar CMO problem: the quarter looks busy, yet pipeline feels late. You sponsored the event. Ran the LinkedIn ...

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January 27, 2026

Find Phone Number by Name and Call Your Leads: Methods and Tools in 2026

You've spent hours tracking down contact numbers for your target accounts. LinkedIn profiles checked. Company directories scraped. Data enrichment ...

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January 21, 2026

Results as a Service (RaaS) Pricing Models for GTM: Per Meeting, Per Opportunity, or Value Share?

Your CEO asks the question every CMO knows is coming: “We invested in demand. What did we actually buy?...

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All blog posts

January 5, 2026

Upsell

Upsell: Guide to Boosting Revenue Through Strategic Product Upgrades An upsell occurs when a customer purchases a higher-value version ...

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Outbound Sales

Outbound Sales Outbound sales is a proactive approach where sales teams initiate contact with potential customers who haven't previously ...

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Retargeting

Retargeting: What It Is and How It Works for B2B SaaS Marketing Retargeting is a digital advertising strategy that ...

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5 Smart Ways to Use AI in Sales to Close More Deals

Your prospect downloads a pricing guide at 2 PM. By 2:15 PM, they've visited your comparison page twice. At ...

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Buyer Journey

Buyer Journey: Your Complete Guide to Understanding Customer Purchase Paths The buyer journey maps how potential customers move from ...

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Key Performance Indicator

Key Performance Indicator (KPI) A Key Performance Indicator (KPI) is a measurable value that tracks progress toward specific business ...

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