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Recent blog posts

July 29, 2025

From MQL to MQI (Marketing Qualified Interaction): A New Funnel Framework

In a world where AI Conversational Marketing is reshaping buyer expectations, the term "MQL" has long been a staple ...

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July 28, 2025

HubSpot + Wyzard: Turning Static CRM Data into Real-Time Conversations

Your CRM is full of data. Webinar attendees, demo requests, ebook downloads, ad clicks, event scans. But most of ...

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Personalization Isn’t First Name Tags: Designing Context-Rich Chat Journeys

You’re driving traffic, getting leads, and still watching conversions flatline. Why? Because the follow-up feels fake - and your ...

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