Teams often measure progress by how much activity they produce — outbound volume, campaign touches, tasks completed, sequences launched. ...
Our blog
Subscribe to learn about new product features, the latest in technology, solutions, and updates.
Recent blog posts
November 26, 2025
From Journeys to Systems: Rethinking Campaigns in a Signal-First World
Marketing teams often talk about “running campaigns,” but most campaigns no longer run the way teams expect. Timelines stretch, ...
November 25, 2025
How Leading Teams Map Buyer Journeys to Signals, Not Stages
A familiar problem keeps surfacing in GTM reviews. Teams discuss funnel stages, lifecycle scoring, handoff points, and conversion checkpoints. ...
All blog posts
August 26, 2025
Top 17 Lead Management Tools That Actually Work in 2025
In a world where every qualified prospect matters, having effective lead management software is no longer optional; it is ...
Landing Page Conversion Rate Optimization: 8 Ways To Break Through
1. Optimize Landing Page Conversion Rate Optimization with a Clear, Single CTA A fundamental principle in landing page conversion ...
What Is Lead Management? Process & Industry Best Practices
In today's competitive environment, understanding and refining your lead management approach is critical for success. An effective lead management ...
What is Sales Automation? Benefits, Process and Tools
Understanding Sales Automation: What Is Sales Automation? Sales automation refers to the use of specialized software and digital tools ...
August 25, 2025
Stop Losing Inbound: Agentic AI and the Speed-to-Lead Gap in B2B SaaS
If you’re a CMO staring at a solid traffic curve and a leaky pipeline, you already know the problem. ...
August 26, 2025
Go-To-Market (GTM) Strategy: What It Is & Why It Matters
Key Takeaways: A go-to-market strategy logically connects market analysis, product positioning, and sales enablement, which are all vital to ...
We’ve secured funding to power Signal-to-Revenue AI to GTM teams globally. →







