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Recent blog posts

July 2, 2025

What Is Lead Scoring? Best Practices and How to Build a Scoring Model

Imagine Sarah from Acme Corp just downloaded your pricing guide, attended yesterday's product demo, and clicked "Talk to Sales", ...

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July 1, 2025

MQL vs SQL: Complete Guide to Revenue Growth in 2025

You’re sitting on 500 fresh leads. But by month’s end, only 15 deals cross the finish line. It’s not ...

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July 16, 2025

Scaling Outreach Without Scaling Headcount

In today’s environment, marketing teams need to be ruthlessly efficient. That’s why many CMOs are turning to lean marketing ...

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