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Recent blog posts

December 18, 2025

Handling Sensitive Replies in Agentic AI Outreach: Pause, Escalate, or Hand Off

The moment every CMO worries about rarely looks dramatic. A prospect replies after a webinar with a short line ...

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December 16, 2025

Red-Teaming Your GTM Agent: Failure Modes to Test Before Production

A CMO described a rollout that went sideways in under five minutes. An agent replied to a prospect after ...

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December 15, 2025

Audit Trails for Agentic Engagement: What RevOps, Legal, and Security Need

A CMO asked a simple question during a pipeline review: “Why did this prospect get that message?” No ...

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All blog posts

December 5, 2025

Why Human-in-the-Loop Is the New Non-Negotiable for Agentic AI Systems

If you are a CMO, you already know the core objective: turn your go-to-market strategy into measurable revenue. Yet ...

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Autonomous vs Assisted GTM: What Leaders Need to Know

If you are a CMO, you already know the objective: convert your go-to-market (GTM) strategy into measurable revenue. Yet ...

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December 2, 2025

Human Strategy + Agentic AI Execution: The New GTM Equation

If you lead a GTM team, you already know the pressure. You design thoughtful strategies, invest across the stack, ...

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December 4, 2025

Agentic AI Misconceptions Holding GTM Back

If you are a CMO, you already know the real mandate: turn every go-to-market (GTM) investment into measurable revenue. ...

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December 3, 2025

From Copilots to Agentic AI Engineers: The Next Generation of AI Agents

If you are a CMO, you already know the mandate that defines your success: convert every GTM investment into ...

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December 2, 2025

Context Is the New Code: Feeding AI Agents the Right GTM Memory

AI is becoming more capable, yet most GTM teams still experience the same issue. Their systems act, but they ...

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