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Recent blog posts

December 12, 2025

The Second Pricing Visit: A Simple Response That Books Meetings

For most CMOs, the real problem is not demand. The problem is what happens after interest shows up. Your ...

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December 19, 2025

Oversight Metrics for Agentic AI: Speed, Accuracy, and Exception Rates

A CMO described an AI dashboard that looked impressive and still felt useless. Charts showed message volume, response counts, ...

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December 18, 2025

Feedback That Compounds: Turning Human Reviews Into Better Agent Decisions

A CMO shared a familiar frustration. Her team reviewed agent replies every week. They left comments, suggested better phrasing, ...

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All blog posts

December 6, 2025

How To Use product usage as a Real-time Sales Signal

If you lead growth at a PLG company, you already know the dream: the product does most of the ...

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December 7, 2025

Cold Outbound in 2026: Agents, Custom Signals, and Human Oversight

Your SDR team has good data, a stack of sequences, and a modern engagement platform. The emails still feel ...

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Using Agentic AI to Salvage Dormant Leads Without Burning Reputation

Picture this. Your CRM holds tens of thousands of contacts. Marketing paid top dollar for ads, content, events, and ...

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December 9, 2025

From Event Badge to Qualified Meeting: The Signal-to-Revenue Event Playbook

Your team just wrapped a big conference. The booth was busy, the webinar chat blew up, calendars filled with ...

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November 30, 2025

Where Strategy Stays Human and Execution Becomes Intelligent

Leaders across GTM teams are excited about agentic AI, yet many feel uneasy about letting software run free inside ...

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November 27, 2025

The System of Outcomes: A Blueprint for Predictable Revenue

Predictable revenue has become harder to achieve, even as teams collect more data, add more tools, and increase activity. ...

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