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Recent blog posts

December 16, 2025

Red-Teaming Your GTM Agent: Failure Modes to Test Before Production

A CMO described a rollout that went sideways in under five minutes. An agent replied to a prospect after ...

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December 15, 2025

Audit Trails for Agentic Engagement: What RevOps, Legal, and Security Need

A CMO asked a simple question during a pipeline review: “Why did this prospect get that message?” No ...

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Brand Voice QA for Agentic AI Outreach: A Practical Review System That Scales

The quickest way to lose brand trust is not a failed campaign. It is inconsistency at scale. A CMO ...

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All blog posts

December 7, 2025

Using Goals to Go from Marketing Idea to Agentic Execution in Minutes

Picture this: Your CMO says in standup, “Let’s launch a focused follow-up for every RevOps leader who hit pricing ...

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December 6, 2025

Building a Signal-first Playbook for ABM accounts

If you run marketing or revenue for a B2B team, you probably care less about raw lead volume and ...

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How To Use product usage as a Real-time Sales Signal

If you lead growth at a PLG company, you already know the dream: the product does most of the ...

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December 7, 2025

Cold Outbound in 2026: Agents, Custom Signals, and Human Oversight

Your SDR team has good data, a stack of sequences, and a modern engagement platform. The emails still feel ...

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Using Agentic AI to Salvage Dormant Leads Without Burning Reputation

Picture this. Your CRM holds tens of thousands of contacts. Marketing paid top dollar for ads, content, events, and ...

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December 9, 2025

From Event Badge to Qualified Meeting: The Signal-to-Revenue Event Playbook

Your team just wrapped a big conference. The booth was busy, the webinar chat blew up, calendars filled with ...

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