We’ve secured funding to power Signal-to-Revenue AI to GTM teams globally. →Your prospect downloads a pricing guide at 2 PM. By 2:15 PM, they've visited your comparison page twice. At ...
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Buyer Journey
Buyer Journey: Your Complete Guide to Understanding Customer Purchase Paths The buyer journey maps how potential customers move from ...
Key Performance Indicator
Key Performance Indicator (KPI) A Key Performance Indicator (KPI) is a measurable value that tracks progress toward specific business ...
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December 13, 2025
Shadow Mode Rollouts: Proving Agentic Workflows Before You Go Live
A CMO said it best in a tight leadership huddle: “I like agentic workflows. I refuse to let my ...
Approval Lanes for Agentic Outreach: What Runs Autonomously vs Gets Reviewed
It is 8:45 a.m. on a Monday. The CMO walks into the revenue standup with one question: “What ...
December 20, 2025
The Weekend Gap: SLAs for Follow-Up When Your Team Is Offline
Every CMO has seen this play out. Pipeline looks solid on Friday afternoon. Campaigns run, events wrap, webinars drive ...
December 19, 2025
Signal Bundles Beat Single Triggers: How to Combine Intent That Converts
CMOs feel the heat every quarter. Marketing drives activity across channels, sales stays busy, dashboards look alive, yet pipeline ...
Closed-Loop Attribution: Proving Which Signals Actually Create Pipeline
CMOs know this moment. The pipeline dashboard shows activity across channels, leads keep coming in, and the board asks ...
December 18, 2025
Context Windows: What an Outreach System Must Know Before It Acts
Every CMO has seen this play out. A prospect visits your website after clicking a LinkedIn ad. Minutes later, ...