A CMO described an AI dashboard that looked impressive and still felt useless. Charts showed message volume, response counts, ...
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Recent blog posts
December 18, 2025
Feedback That Compounds: Turning Human Reviews Into Better Agent Decisions
A CMO shared a familiar frustration. Her team reviewed agent replies every week. They left comments, suggested better phrasing, ...
Handling Sensitive Replies in Agentic AI Outreach: Pause, Escalate, or Hand Off
The moment every CMO worries about rarely looks dramatic. A prospect replies after a webinar with a short line ...
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December 15, 2025
How do AI-nurturing Agents Handle Different Buyer Personas Automatically?
Your marketing team just qualified 200 leads last month. But here's the problem: a CFO evaluating cost savings needs ...
Can AI Really Predict Which Leads Are Most Likely To Buy?
Your sales team spends hours each week chasing leads that go nowhere. Meanwhile, serious buyers slip through the cracks ...
December 10, 2025
Multi-Channel GTM Orchestration for B2B SaaS
If you run marketing or revenue for a B2B SaaS company, the goal is clear: turn GTM spend into ...
Form-Free GTM: Designing Frictionless Conversion Flows
A visitor lands on your pricing page. They are ready to talk, not to wrestle with a 12-field form. ...
December 8, 2025
Outcome-Led Paid Campaigns: Beyond Clicks and CPL
You put serious money into paid media. Dashboards show strong CTR and healthy CPL. The next slide hits and ...
December 7, 2025
The ‘Never Lose a Lead’ Framework: Memory-led Nurture in Agentic GTM
Your CRM is full of conversations that once felt promising. Someone filled a form, joined a webinar, or chatted ...
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