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Upsell: Guide to Boosting Revenue Through Strategic Product Upgrades An upsell occurs when a customer purchases a higher-value version ...
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Outbound Sales
Outbound Sales Outbound sales is a proactive approach where sales teams initiate contact with potential customers who haven't previously ...
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Retargeting: What It Is and How It Works for B2B SaaS Marketing Retargeting is a digital advertising strategy that ...
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December 18, 2025
Handling Sensitive Replies in Agentic AI Outreach: Pause, Escalate, or Hand Off
The moment every CMO worries about rarely looks dramatic. A prospect replies after a webinar with a short line ...
December 16, 2025
Red-Teaming Your GTM Agent: Failure Modes to Test Before Production
A CMO described a rollout that went sideways in under five minutes. An agent replied to a prospect after ...
December 15, 2025
Audit Trails for Agentic Engagement: What RevOps, Legal, and Security Need
A CMO asked a simple question during a pipeline review: “Why did this prospect get that message?” No ...
Brand Voice QA for Agentic AI Outreach: A Practical Review System That Scales
The quickest way to lose brand trust is not a failed campaign. It is inconsistency at scale. A CMO ...
December 14, 2025
Permissioned Personalization: Guardrails for Agentic Messaging
A CMO shared a story that still sticks. A prospect replied to an outbound email with one line: “How ...
The Escalation Ladder: When an Agent Should Hand Off to a Human
A CMO said it plainly in a revenue review: “Fast is good. Lost trust is expensive.” The team ...