The Marketing Copilot Manifesto: A Modern GTM Playbook

B2B marketers have a traffic problem, but not the kind you think.

Your campaigns are driving clicks. Your events bring in leads. Yet pipeline velocity stalls, and hot prospects slip away while your team juggles manual follow-ups across chat, email, and LinkedIn.

Today’s buyers are self-educating, moving across multiple channels, and expect instant, personalized responses at every touchpoint.

That’s exactly why we at Wyzard wrote The Marketing Copilot Manifesto.

In this free eBook, we unpack a new GTM playbook built for today’s always-on, omnichannel buyer—powered by autonomous AI agents that engage, qualify, and convert in real time.

What’s inside the Manifesto?

The Marketing Copilot Manifesto is not theory. It’s a practical guide for GTM teams—CMOs, demand-gen leads, and RevOps pros—who are done guessing and ready to build a smarter motion.

Here’s a preview of what’s covered:

1. Why traditional GTM is breaking

We unpack why forms are failing, why speed-to-lead matters more than ever, and why siloed engagement is costing you revenue.

2. What is a Marketing Copilot?

A new approach to GTM: always-on, intent-aware, and action-ready. A Marketing Copilot engages leads, qualifies intent, and takes the next best action across channels, autonomously.

3. How to build your Copilot system

We walk through how to:

• Define your pipeline “North Star”
• Train your Copilot on brand voice and best-performing messages
• Connect GTM systems to unify signals across web, email, ads, and events
• Set smart guardrails so your Copilot acts autonomously, but intelligently

5 Big Takeaways You’ll Get From the eBook

• How to engage buyers in real time—on the right channel, with the right message
• How to automate follow-ups so no lead gets cold
• How to align sales and marketing on what really matters: pipeline
• How to make your website, email, and ads work as one connected GTM system
• How to activate AI without losing your brand’s voice or control

Who is this for?

• B2B SaaS CMOs building omnichannel demand engines
• GTM and Demand Gen leaders tired of leaky funnels
• RevOps pros looking to unify tools and buyer journeys
• Growth teams experimenting with Agentic AI-led workflows

Get the Manifesto, Lead the Shift

Don’t let high-intent buyers slip through the cracks. The Marketing Copilot Manifesto gives you the frameworks and practical steps to bridge the gap between marketing and sales while creating a frictionless buyer journey.

👉 Download The Marketing Copilot Manifesto and build your GTM engine for 2025 and beyond.