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What is the Attribution Model? An attribution model is a framework that assigns credit to different marketing touchpoints along the buyer journey, helping GTM teams understand which channels and activities contribute to revenue. For B2B SaaS companies, attribution models answer a critical question: which marketing efforts actually drive deals? The challenge is that buyer signals… Continue reading What is an Attribution Model?

A familiar CMO problem: the quarter looks busy, yet pipeline feels late. You sponsored the event. Ran the LinkedIn ads. Hosted the webinar. Sent the nurture emails. People showed up across channels. Then the forecast meeting arrives and the question changes from “Did we run campaigns?” to “Did we create pipeline?” That gap is why… Continue reading Results as a Service (RaaS) for Demand Gen: Turning Events, Ads, and Webinars Into Pipeline Faster

You’ve spent hours tracking down contact numbers for your target accounts. LinkedIn profiles checked. Company directories scraped. Data enrichment tools were queried. Finally, you’ve got a list of verified numbers. But here’s the problem: by the time you dial, those prospects have moved on. They visited your website last week, downloaded a whitepaper three days… Continue reading Find Phone Number by Name and Call Your Leads: Methods and Tools in 2026

Your CEO asks the question every CMO knows is coming: “We invested in demand. What did we actually buy?” You can list the activity: event scans, webinar registrations, LinkedIn ad clicks, website visits, nurture replies. The harder part is pricing outcomes in a way Finance will approve and Sales will accept. That is why Results… Continue reading Results as a Service (RaaS) Pricing Models for GTM: Per Meeting, Per Opportunity, or Value Share?

Every sales professional knows this scenario: a prospect shows interest, you send a follow-up, and they go silent. You wait a few days, send another message, and still nothing. By the time you circle back a third time, they’ve already chosen a competitor, or the opportunity has gone cold. The problem isn’t your messaging or… Continue reading AI Tools to Automate Your Follow-Up Emails

A CMO walks into the Monday pipeline review with what looks like a strong story: event leads are up, webinar attendance is strong, LinkedIn ads are driving clicks, and the nurture program is getting replies. Then Finance asks the question that changes the tone: “So what was the result?” That question is why Results as… Continue reading What Counts as a “Result” in Results as a Service (RaaS) for B2B GTM?

You have the budget conversation coming up. Pipeline targets are locked. Your team ran the event, shipped the webinar, launched the LinkedIn ads, and kept the nurture program moving. Then the board asks the question that resets the room: “What did that spend produce?” That is where Results as a Service (RaaS) becomes a real… Continue reading The CMO’s Checklist for Buying Results as a Service (RaaS): Attribution, Guardrails, and Counting Rules

CMOs rarely lose budget for lack of tools. Budget gets squeezed when outcomes are hard to prove, hard to repeat, and even harder to forecast. One quarter you can point to a surge in leads. The next quarter, the board asks the question that cuts through everything: “What did that spend produce?” That question is… Continue reading Results as a Service (RaaS) + Managed Services: The Modern Outcome Delivery Model for B2B GTM

Recent security incidents across the GTM ecosystem have pushed many companies into an uncomfortable tradeoff: pause real-time engagement to reduce risk, accept added exposure to keep inbound velocity and response times intact. The impact is felt across teams. Marketing loses inbound capture and conversion momentum. Sales loses real-time intent and response timing. RevOps loses signal… Continue reading Wyzard.ai Security Overview: Enterprise-Grade AI for Revenue Teams

AI improves email marketing ROI by automating personalization, optimizing send times, predicting customer behavior, and enabling real-time responses to buyer signals. B2B SaaS teams using AI-driven email marketing see higher conversion rates, reduced manual work, and better pipeline efficiency without adding headcount. Email remains one of your most reliable revenue channels, but managing it manually… Continue reading Ways AI Can Boost Your Email Marketing ROI