Author: Pavitra Paul

Picture this: Your CMO says in standup, “Let’s launch a focused follow-up for every RevOps leader who hit pricing last week. Calendar links only, no fluff.” Everyone agrees. By Wednesday, ops is chasing filters, creative is still working on copy, and sales has moved on to something else. The window shut before the campaign even… Continue reading Using Goals to Go from Marketing Idea to Agentic Execution in Minutes

If you run marketing or revenue for a B2B team, you probably care less about raw lead volume and far more about a short list of ABM accounts that can change your quarter. You already have named lists, intent tools, and crafted outreach. Yet many of those same accounts still receive generic sequences that look… Continue reading Building a Signal-first Playbook for ABM accounts

If you lead growth at a PLG company, you already know the dream: the product does most of the selling and sales steps in when the buyer is close to ready. Dashboards show who is signing up, inviting teammates, and hitting key features. The real goal is simple: turn that product usage into revenue before… Continue reading How To Use product usage as a Real-time Sales Signal

Your SDR team has good data, a stack of sequences, and a modern engagement platform. The emails still feel generic, reply rates keep sliding, and prospects complain about spam. The channel that once filled the calendar now puts your domain reputation at risk. That channel is cold outbound. Traditional cold outbound fit a time when… Continue reading Cold Outbound in 2026: Agents, Custom Signals, and Human Oversight

Picture this. Your CRM holds tens of thousands of contacts. Marketing paid top dollar for ads, content, events, and outbound. Sales remembers a flurry of calls and meetings. Today that same database looks quiet, full of dormant leads who stopped replying months ago. These leads are not just “old records.” They are paid-for conversations that… Continue reading Using Agentic AI to Salvage Dormant Leads Without Burning Reputation

Your team just wrapped a big conference. The booth was busy, the webinar chat blew up, calendars filled with hallway conversations. Two weeks later, most of those event signals sit in a sheet, half-synced to the CRM, waiting for someone to “get to it.” The problem is not a lack of leads. The problem is… Continue reading From Event Badge to Qualified Meeting: The Signal-to-Revenue Event Playbook

Leaders across GTM teams are excited about agentic AI, yet many feel uneasy about letting software run free inside their revenue engine. They want automation that moves faster than human teams, not a black box that sends messages or books meetings with no supervision. That tension sits at the center of this moment. The answer… Continue reading Where Strategy Stays Human and Execution Becomes Intelligent

Predictable revenue has become harder to achieve, even as teams collect more data, add more tools, and increase activity. Pipelines expand, but conversions stall. Meetings happen, but progress slows. Teams feel busy, yet outcomes feel uneven. The problem isn’t effort. It’s architecture. Most GTM systems today were built for a world of manual steps, linear… Continue reading The System of Outcomes: A Blueprint for Predictable Revenue

If you are a CMO, you already know the core objective: turn your go-to-market strategy into measurable revenue. Yet many teams still hesitate to adopt autonomous AI because of a recurring concern. Will the system lose context? Will it act without control? Will it create errors that are difficult to catch? These fears are valid.… Continue reading Why Human-in-the-Loop Is the New Non-Negotiable for Agentic AI Systems

If you are a CMO, you already know the objective: convert your go-to-market (GTM) strategy into measurable revenue. Yet GTM leaders today face a major architectural decision. Should your GTM engine depend on assisted intelligence acting as a copilot, or should it embrace bold Agentic AI and HITL frameworks that operate as accountable systems? The… Continue reading Autonomous vs Assisted GTM: What Leaders Need to Know