Author: Pavitra Paul

In B2B marketing, a common frustration surfaces: your team generates traffic and collects contact information, but somehow, deals still slip through. The disconnect often happens because companies lack visibility into which accounts are actually ready to buy. Intent data platforms solve this by revealing which prospects are actively researching solutions like yours. Rather than chasing… Continue reading Learn how intent data platforms help B2B companies

You’re tracking website visitors, running campaigns, and scoring leads, but are you truly understanding how buyers move through each stage before they become customers? For mid-market B2B SaaS teams, mapping the stages of the customer journey isn’t just theory; it’s the difference between scattered touchpoints and a coordinated revenue engine. When buyer signals scatter across… Continue reading What Are the Stages of Customer Journey? A B2B SaaS Guide to Pipeline Growth

Your marketing team just spent hours manually routing a hot lead through Slack, updating your CRM, and sending follow-up emails. By the time someone responds, that prospect has already moved on to a competitor. Sound familiar? This isn’t a people problem, it’s a signal problem. Every day, buying signals scatter across your tools: a form… Continue reading What is AI Orchestration? How GTM Teams Turn Signals Into Revenue

Marketing teams generate traffic. Sales teams chase prospects. But somewhere between the two, high-intent leads slip through unnoticed. The problem isn’t a lack of data; it’s the opposite. Teams are overwhelmed with website visits, email opens, and CRM entries, yet they struggle to identify who’s actually ready to buy. Scattered signals across platforms create blind… Continue reading How To Use Intent Data To Identify Sales Qualified Leads: A Strategic Guide

You’re watching qualified leads slip through the cracks. One visits your pricing page at 11 PM. Another downloaded your case study over the weekend. By Monday morning, when your sales team finally reaches out, those prospects have already moved on to competitors who responded instantly. This isn’t a headcount problem. Adding more SDRs won’t fix… Continue reading AI Lead Nurturing vs Manual Lead Nurturing: Which Works Better for Sales Teams

Your sales team just spent hours researching accounts that showed zero buying interest. Meanwhile, three companies actively looking for your solution signed with a competitor. Sound familiar? This disconnect happens because most teams operate blind; they can’t see which prospects are actively researching solutions right now. Intent data changes that. It reveals which companies are… Continue reading What is Intent Data? B2B Sales & Marketing Guide in 2025

A prospect visits your pricing page at 2 AM, downloads your case study, and clicks through three product features. By the time your sales team checks in the next morning, that lead has moved on to evaluate two competitors. This happens more often than most GTM teams realize. Buyers research on their own schedule, not… Continue reading AI Lead Nurturing System To Enhance Sales

Your database is packed with leads. But here’s the catch: most of them are sitting there with nothing more than a name and email. You want to reach out, but you don’t know their role, company size, or what problem keeps them up at night. Sound familiar? That’s where CRM data enrichment changes everything. It… Continue reading What Is CRM Data Enrichment and How To Do It Right?

Every Chief Marketing Officer today faces the same paradox: their teams are awash in data but starved for actionable insight.  Website visits, ad clicks, webinar attendees, product activations – every signal reveals intent, timing, and opportunity. Yet those signals remain scattered across CRMs, marketing automation tools, and spreadsheets, forcing teams to act on fragments instead… Continue reading GTM Intelligence Graph: The New Brain of Modern Revenue Teams

CMOs tell me the same story in different words: their teams have the tools, the dashboards, and the meetings, yet the moment of intent keeps slipping through. In today’s B2B world, buyer intent signals fire everywhere – from third-party research platforms to your own website and product. But connecting those signals into one actionable layer?… Continue reading Unifying Buyer Intent Signals: First, Second and Third-Party Data