Author: Pavitra Paul

CMOs keep hearing the same story in pipeline reviews. Demand gen is producing activity. Engagement metrics look healthy. Sales still reports that “the good leads are rare.” That gap shows up in every channel, not just on your website. It shows up when an event badge scan turns into an SDR task. It shows up… Continue reading Signal Quality: A Checklist to Stop False Positives Before They Hit Sales

Every CMO knows this tension. Demand programs drive engagement. Events fill up. Webinars bring registrations. Paid campaigns earn clicks. CRM dashboards show activity across the board. Revenue growth can still feel harder than it should. The issue is not a lack of engagement. The issue is what happens after engagement shows up. A lead visits… Continue reading The Revenue Queue: Turning Scattered Engagement Into Next-Best Actions

Engagement rate measures how actively your audience interacts with your content across digital channels. It tracks meaningful actions: likes, comments, shares, saves, and clicks, revealing whether your content sparks genuine interest or falls flat. For B2B SaaS GTM teams, this metric cuts through vanity numbers like follower counts to show what actually matters: is your… Continue reading Engagement Rate

Customer Success is a business approach focused on helping customers achieve their goals through your product or service. It’s about building partnerships where both sides win, customers reach their objectives, and businesses grow through retention and expansion. Unlike traditional support models that wait for problems to surface, Customer Success anticipates what customers need and guides… Continue reading Customer Success

Churn rate measures the percentage of customers who stop using your product or service during a specific timeframe. It’s the clearest indicator of whether your business is keeping the customers it works so hard to acquire. For B2B SaaS companies, churn represents more than just lost accounts. Every customer who leaves takes their recurring revenue,… Continue reading Churn Rate

Inbound marketing is a customer-focused approach that attracts potential buyers by creating valuable content and experiences tailored to their specific needs, rather than interrupting them with traditional advertising methods. At its core, this methodology transforms how businesses connect with their audience. Instead of pushing messages through cold calls, display ads, or mass email blasts, companies… Continue reading Inbound Marketing

Conversion rate is the percentage of visitors who complete a specific action you want them to take. Whether it’s filling out a form, booking a demo, or making a purchase, this metric tells you how many people actually did what you hoped they would do out of everyone who had the chance. For B2B SaaS… Continue reading Conversion Rate

Marketing automation uses software to automate repetitive marketing tasks and streamline multi-channel campaigns. This technology enables businesses to deliver personalized customer experiences at scale while improving efficiency and providing better analytics for measuring ROI. Marketing automation transforms how GTM teams operate by eliminating manual, time-consuming tasks that drain resources. Instead of sending individual emails or… Continue reading What is Marketing Automation?

You’re generating traffic. Leads are visiting your website. But conversions? They’re barely moving the needle. The problem isn’t your traffic; it’s what happens after someone lands on your site. Most B2B SaaS teams struggle with the same issue: scattered buyer signals, delayed follow-ups, and leads slipping through the cracks before your team can engage them.… Continue reading How to Build a Customer Acquisition Funnel That Actually Converts Leads

Your CRM is packed with contacts, but how many buying signals are you missing right now? A prospect just visited your pricing page. Another one opened your email for the third time this week. Someone attended your webinar yesterday. These moments matter, but by the time your team notices, the window has closed. Salesforce holds… Continue reading How to Make Salesforce Smarter with Wyzard.ai