Author: Pavitra Paul

A CMO said it best in a tight leadership huddle: “I like agentic workflows. I refuse to let my brand be the beta.” That hesitation is common, and it is rational. Agentic systems that go live too early can create fast fallout. One off-brand email, one poorly timed follow-up, or one misrouted message can slow… Continue reading Shadow Mode Rollouts: Proving Agentic Workflows Before You Go Live

It is 8:45 a.m. on a Monday. The CMO walks into the revenue standup with one question: “What went out over the weekend, and who signed off?” The team can point to activity. They can show leads engaged across channels. They cannot always explain the control path with confidence. That tension is showing up in… Continue reading Approval Lanes for Agentic Outreach: What Runs Autonomously vs Gets Reviewed

Every CMO has seen this play out. Pipeline looks solid on Friday afternoon. Campaigns run, events wrap, webinars drive interest. Monday morning arrives and something feels off. Deals that looked ready to move went quiet. High-intent leads cooled. Revenue slipped with no clean explanation. That is the weekend gap, and it creates quiet revenue leakage.… Continue reading The Weekend Gap: SLAs for Follow-Up When Your Team Is Offline

CMOs feel the heat every quarter. Marketing drives activity across channels, sales stays busy, dashboards look alive, yet pipeline quality still swings. One lead scans a badge at an event, another clicks a LinkedIn ad, a third attends a webinar. Each action can look promising on its own. The catch: one action rarely signals readiness… Continue reading Signal Bundles Beat Single Triggers: How to Combine Intent That Converts

CMOs know this moment. The pipeline dashboard shows activity across channels, leads keep coming in, and the board asks a direct question: which signals created real pipeline? The answer often turns into a debate about credit, channel bias, and last-touch math. Wyzard, the Signal-to-Revenue AI, changes that dynamic. It captures intent signals as they happen… Continue reading Closed-Loop Attribution: Proving Which Signals Actually Create Pipeline

Every CMO has seen this play out. A prospect visits your website after clicking a LinkedIn ad. Minutes later, they get a sales email that feels rushed and off. Or an event attendee scans a badge, then receives follow-up that ignores what they asked at the booth. The intent was real, yet the outreach missed.… Continue reading Context Windows: What an Outreach System Must Know Before It Acts

Every CMO has lived this moment. Pipeline looks strong on paper, intent signals are flowing in from every direction, and deals still stall. Sales says leads are routed late or incorrectly. Marketing says signals are ignored. RevOps sits in the middle, rewriting rules and calming tensions. The root issue is rarely effort. It is ownership.… Continue reading Routing Without Turf Wars: Ownership Rules for Signal-Led GTM Teams

Every CMO has seen the pattern. Intent dashboards light up. Website activity spikes. Event scans pour in. Webinar attendance looks strong. LinkedIn ads drive clicks. Nurture emails get replies. On paper, demand looks healthy. Then sales follows up. SDRs spend cycles on conversations that go nowhere. A “hot” account turns out to be a competitor… Continue reading Noise Filters for Intent: Bots, Competitors, Students, and Job Seekers

Every CMO hits the same friction point in pipeline reviews. Should the team prioritize accounts that showed activity recently, or accounts that match the ICP perfectly but have gone quiet? One set feels urgent but messy. The other feels strategic but slow. This tension shows up across channels. A buyer clicks a LinkedIn ad today.… Continue reading Recency vs Fit: Prioritizing In-Market Accounts Without Guesswork

CMOs are getting squeezed from both ends of the funnel. Engagement is up across channels. Website sessions grow. Event teams scan more badges. LinkedIn ads bring clicks. Webinars pull registrations. Nurture emails get replies. Revenue teams still struggle to act at the right moment. A big reason is anonymous traffic. That is where Wyzard, the… Continue reading Identity Stitching for B2B: Linking Anonymous Visits to Real Accounts