Author: Pavitra Paul

Despite generating thousands of leads every month, most B2B marketing teams struggle with one frustrating truth: leads go cold, fast. But it’s not just bad timing or poor intent. The deeper issue? A broken nurturing process that isn’t built for how modern buyers behave across channels. In this blog, we’ll unpack the unseen causes of… Continue reading The Real Reasons Leads Go Cold (And Why Marketing Teams Miss Them)

In 2025, B2B marketers are being asked to do more with less—less budget, fewer tools, and tighter alignment with sales. Sales tech stack consolidation isn’t just an IT play; it’s a strategic move to eliminate tool overlap, simplify workflows, and close revenue gaps. This blog breaks down how a streamlined stack powered by Wyzard’s Marketing… Continue reading Sales Tech Stack Consolidation: What it Means for Marketers

Why 2025 Is the Year Conversational Marketing Becomes Table Stakes for B2B SaaS We are witnessing a seismic shift in how B2B SaaS companies engage today. There was a time when a polished website and a static lead form were enough. But in 2025, buyers crave an experience that’s dynamic, interactive, and immediate. Conversational Marketing… Continue reading Marketing Isn’t a Monologue: How Conversations Became the New Pipeline

Sales used to be about hustle. Then came data. Now it’s about decisions—made in milliseconds by AI. With the rise of AI SDRs and AI Marketing Copilots, many GTM teams are asking: Will AI agents replace SDRs? At Wyzard, we believe it’s the wrong question. The real one is: What kind of AI will help… Continue reading AI SDR or AI Marketing Copilot? What GTM Teams Prefer in 2025

Every visitor on your website is a decision moment—either a deal in motion or a missed opportunity. Today’s lean GTM teams don’t need more leads; they need smarter ways to convert the ones they already have. And that’s where most funnels leak—because the wrong engagement tool leaves high-intent buyers waiting or walking away. Whether it’s… Continue reading Live Chat, Chatbots, or AI Agents: Which Is Right for Your Website?

Let’s face it—marketing teams aren’t losing leads because of bad campaigns. They’re losing leads because of bad timing. In today’s B2B landscape, buyers expect real-time responses, tailored conversations, and on-demand value. But most funnels still rely on outdated follow-ups, overworked reps, and rigid chatbots. The result? A black hole between interest and action. That’s exactly… Continue reading Why You’re Still Losing Leads—and How an AI Copilot Stops It