Author: Pavitra Paul

The first minute after a hand-raise is where pipelines are made or lost. If you are a CMO reading this, imagine the quarter-end scenario you know too well: a spike of webinar attendees, a batch of PPC responders, fresh scans from last week’s event, and a nurture reply that finally surfaces intent. Your team is… Continue reading Minute-One Math: How Speed-To-Lead Changes Win Rates

If you are a CMO, you feel the squeeze. Traffic is up, budgets are not, and conversion still leaks at the seams. Buyers research at odd hours, bounce between channels, and expect you to remember every signal they leave behind. This is where AI-Native GTM Agentic Marketing earns its keep. It is not a bot… Continue reading AI-Native GTM Agentic Marketing: What “Autonomous” Actually Looks Like In B2B

You spent the quarter building awareness, yet a big slice of your database has gone quiet. As a CMO, you are measured on pipeline, not send volume. What you need is a reliable way to turn silence into meetings without expanding headcount. That is exactly what Wyzard.ai delivers as an AI GTM orchestration platform. It… Continue reading Wake the Dormant: Cold-Lead Comebacks With an AI GTM orchestration platform

Your team just wrapped a major industry event. The booth looked great, conversations felt promising, and your calendar shows dozens of “interested” contacts. By Monday, the excitement fades. Sales is busy, follow-ups scatter across systems, and the window for momentum starts to close. A CMO’s reality is simple: protect the investment by moving fast from… Continue reading From Badge Scan to Booked: A 7-Day Post-Event Playbook With AI for Sales

CMOs have a simple goal that is hard to hit: turn attention into real pipeline without bloating headcount. Demos that never happen quietly drain budget and morale. The fix is not another reminder email. The fix is a smarter, omni-channel workflow powered by AI for Sales and an AI GTM orchestration platform like Wyzard.ai. When… Continue reading Reduce Demo No-Shows With AI for Sales

You’ve found the perfect prospect on LinkedIn. They’re the decision-maker you need to reach, but you’re not connected. Do you send an InMail with a carefully crafted subject line, or try connecting first to send a free message? This dilemma costs B2B marketers thousands of hours and dollars annually. With LinkedIn reporting over 1 billion… Continue reading LinkedIn InMail Subject Line vs Message Which Works Best in 2025?

In today’s fast-paced digital environment, effective communication is critical for B2B SaaS marketers. One tool that stands out for its precision and enhanced engagement is LinkedIn InMail. Whether you are new to this feature or seeking ways to optimize your messaging strategy, understanding how InMail on LinkedIn works and how InMail works on LinkedIn is… Continue reading How Does LinkedIn InMail Work? A Beginner-to-Pro Guide

LinkedIn InMail has become the secret weapon for B2B professionals who want to cut through the noise and connect with decision-makers. With response rates averaging 10-25% compared to cold emails’ dismal 3-5%, mastering LinkedIn InMail best practices can transform your outreach game. But here’s the catch: your subject line determines whether your carefully crafted message… Continue reading Best LinkedIn InMail Subject Lines in 2025 (With Real Examples)

You’re burning through LinkedIn credits faster than you’d like. You’ve sent dozens of InMails, yet your response rates haven’t budged. Meanwhile, free messages sit untouched in your drafts because you’re not sure if they’ll even land in the right inbox. Here’s the reality: most GTM teams struggle with LinkedIn outreach, not because they lack good… Continue reading LinkedIn InMail vs Message Which Works Best?

Every CMO knows the feeling: you pour budget into demand gen, traffic spikes, leads flow in from PPC, webinars, and LinkedIn ads, but conversions stall. Marketing is fueling the engine, yet revenue teams still watch opportunities leak out of the funnel. The culprit is often not the lack of leads, but the lack of intelligent… Continue reading From Clicks to Conversations: Why Conversational Intelligence is Becoming a Revenue Engine in B2B SaaS