The challenges in the Indian business ecosystem are quite unique. The customer pain points are different and so is the frequency at which these queries arrive. And the most important thing is — the unique buying behaviour. 

Thus, Indian businesses need customer relationship management (CRM) software that understands unique regional needs and customer behaviors. 

The CRM software can offer customised functionalities to streamline operations, enhance customer satisfaction and drive growth. 

In this blog, we’ll look into 15 CRM software options for Indian businesses, each designed to meet their unique needs. 

We’ll explore features, functionalities, and pricing to help you find the best CRM software for Indian business in 2024. 

But let’s first talk about CRM software. 

What is a CRM software?

CRM, or customer relationship management software, helps businesses track, manage and nurture conversations with their leads and clients all in one place.

By consolidating data in one place, CRM software helps streamline customer interaction management for businesses and eliminates the need for multiple spreadsheets. With advanced features and AI integration, it enhances efficiency across marketing, sales, and customer service. 

10 Most Popular CRM Software for Businesses in India 

In the CRM buying guide, we discussed what to look for when buying CRM software. Now, we have curated a list of the best CRM software for businesses in India based on features that are specifically required in the Indian business ecosystem. 

1. Zoho CRM

Zoho CRM is included in Zoho One, a comprehensive product suite provided by the company. This best CRM software for Indian startups offers a range of tools and services, such as forms and a hosted mail domain, to assist businesses. This CRM software is particularly suitable for B2B SMBs aiming to expand their operations and seamlessly incorporate Zoho’s other products into their workflow. 

Key Features

• Manage leads and contacts with detailed information, including GST number
• Automate tasks and workflows to streamline your sales process
• Create custom reports and dashboards with Hindi language support
• Integrate with popular Indian payment gateways for seamless transactions (like Paytm or PhonePe)
• Manage inventory and track deals in Indian rupees (INR)
• Multi-language support for effective communication with customers across India

Rating

• G2 Rating: 4.1/5
• Capterra Rating: 4.3/5

Price

• Standard – INR 800/ user/month 
• Professional –INR 1400/ user/month 
• Enterprise – INR 2400/ user/month 
• Ultimate – INR 2600/ user/month

2. FreshWorks

FreshWorks is an AI-powered CRM software known for its commitment to simplifying customer relationship management. It offers an intuitive interface to streamline sales, IT service, customer interaction and service in one place.

Key Features

• Multi-channel communication 
• Automate ticket routing and sentiment analysis
• Track and manage inventory across multiple sales channels 
• Ticketing system that assigns, tracks, and prioritizes issues 
• Incident management, asset management, and change management 
• On the go customer support with mobile app 

Rating

• G2 Rating: 4.5/5
• Capterra Rating: 4.5/5

Price

• Growth: INR 749/user/month
• Pro: INR 3239/user/month
• Enterprise: INR 4899/user/month

3. Hubspot CRM

HubSpot is an affordable CRM software for Indian startups because it provides a free and user-friendly platform. It allows you to centralize your contacts, track interactions across channels, and automate tasks to streamline your sales process. 

Key Features 

• Pipeline management, lead scoring, and segmentation 
• Communication across channels (email, phone) with automated follow-ups 
• Multi-language capabilities for forms, emails, and landing pages 
• Mobile app available 
• SEO, content marketing, and social media management tools 

Rating

• G2 Rating: 4.4/5
• Capterra Rating: 4.5/5

Price

• Free Plan: $0 (limited features)
• Marketing Hub Starter: $20/month/seat
• Starter Customer Platform: $20/month/seat
• Marketing Hub Professional: $890/month/includes 3 seats
• Marketing Hub Enterprise: $3600/month/includes 5 seats

4. Leadsquared

LeadSquared CRM is a powerful tool designed to streamline sales and marketing processes. It helps businesses manage leads, nurture prospects, and track customer interactions efficiently, making it the best CRM software in India. By automating tasks and providing valuable insights, LeadSquared empowers sales teams to focus on closing deals while increasing overall productivity. 

Key Features 

• Automates lead qualification based on predefined rules 
• Helps nurture leads with personalized campaigns
• Automates routine tasks like call logging and email reminders 
• Provides actionable insights on campaign performance
• User-friendly mobile CRM 

Rating

• G2 Rating: 4.6/5
• Capterra Rating: 4.3/5

Price

• Pro: INR 2500/user/month
• Super: INR 5000/user/month
• Ultimate: Contact sales

5. MailChimp

Mailchimp CRM is the best CRM for Indian startups looking to manage and grow their customer base. Also if you’re looking for a CRM in budget , MailChimp is where you should begin. It provides all the CRM tools for businesses to store customer information, track interactions, and nurture relationships. It also provides reports to track your marketing efforts and see what’s working for you.

Key Features 

• Identify hidden patterns in customer behavior to create highly targeted campaigns 
• Visualization that supports optimization of touchpoints and conversions 
• Insights into customer preferences 
• Sync product data and track sales 
• Audience segmentation 
• Automate complex workflows, personalized emails, and SMS 

Rating

• G2 Rating: 4.4/5
• Capterra Rating: 4.5/5

Price

• Free version for 500 contacts
• Essentials: INR 577/user/month for 500 contacts
• Standard: INR 862/user /month for 500 contacts
• Premium: INR 17250/user/month for 500 contacts

6. Marketo

Marketo is the best CRM software in India that streamlines marketing campaigns, lead nurturing, and customer relationship management through targeted outreach and marketing automation tools.

Key Features 

• Use AI to prioritize leads based on complex behavioral patterns 
• Focus on high-value accounts, tailoring marketing efforts for better ROI 
• Tracks the exact impact of marketing efforts on sales
• Manages complex campaigns across email, social, web, and more
• Delivers highly customized content based on individual behavior
• Offers seamless data flow between marketing and sales

Rating

• G2 Rating: 4.1/5
• Capterra Rating: 4.3/5

7. Microsoft Dynamics 365

Microsoft Dynamics 365 is a suite of cloud-based business applications, including CRM functionalities. It helps manage customer interactions, track sales opportunities, and improve customer service across departments. Its advanced functionalities make it one of the best CRM software in India. 

Key Features 

• Predict behavior, optimize sales, and personalize marketing efforts 
• Access a 360-degree view of customers across sales, marketing, and service 
• Connect with Microsoft Office 365, LinkedIn, and other tools 
• Prioritize leads and accelerate the sales cycle 
• Engage across channels (phone, email, chat, social) 
• Optimize field service operations 

Rating

• G2 Rating: 3.8/5
• Capterra Rating: 4.4/5

Price

• Professional: $65.00/user/month
• Enterprise Edition: $95.00/user/month
• Premium : $135.00/user/month

8. monday.com

monday.com is a visual project management platform that can also be used for basic CRM tasks. By offering a flexible workspace for managing leads, tracking interactions, and collaborating with team members on customer-related projects, it emerges as the best CRM software in India. 

We know this might seem like the most feasible option for your business, but before making any investment, make sure you avoid these SaaS buying mistakes. 

Key Features 

• Set workflows that automatically update deals and send follow-ups 
• Manage multiple sales channels, track projects and deals 
• Complete view of your customer journey 
• User-friendly mobile app 
• Faster and smarter emails with monday.com’s AI assistant 
• Custom fields, pipelines, and views 

Rating

• G2 Rating: 4.6/5
• Capterra Rating: 4.6/5

Price

• Basic CRM: $12/seat/month
• Standard CRM: $17/seat/month
• Pro CRM: $28/seat/month
• Enterprise CRM: Contact sales team

9. PipeDrive

PipeDrive is a sales-focused CRM software designed for visual pipelines. It helps visualize sales stages, track deals, and manage communication with potential customers throughout the buying journey.

Key Features 

• Visual pipeline gives a clear overview of deal stages
• Email templates, open tracking, and automated follow-ups 
• Predictive sales forecasting, win probability analysis, and insights into sales activity 
• Robust mobile app that includes deal updates, contact management, and activity logging 

Rating

• G2 Rating: 4.3/5
• Capterra Rating: 4.5/5

Price

• Essential: $14/seat/month
• Advanced: $29/seat/month
• Professional: $59/seat/month
• Power: $69/seat/month
• Enterprise: $59/seat/month

10. Salesforce

Salesforce is the best CRM software in India offering a comprehensive suite of tools for sales, marketing, customer service, and analytics. It helps businesses manage the entire customer lifecycle, from lead generation to post-sale support.

Key Features 

• Einstein AI for predictive analytics and automation 
• Unified view of customer data across different systems 
• Build custom apps and integrations to meet specific needs 
• Pre-built solutions tailored to Indian industries 

Rating

• G2 Rating: 4.3/5
• Capterra Rating: 4.4/5

Price

• Enterprise: $165/user/month
• Unlimited: $330/user/month
• Einstein 1 Sales: $500/user/month 

Bonus: The under-rated CRMs in India 

Here are more CRMs that you can consider exploring for your Indian business: 

11. Salesmate

Salesmate is a user-friendly and affordable CRM software for businesses in india. It helps manage contacts, leads, and deals and automates tasks like sending emails and follow-ups. 

Key Features 

• Smart recommendations and automation 
• Omnichannel customer management 
• Create complex automated processes 
• Actionable insights into sales performance and team productivity 

12. Zendesk

Zendesk is primarily a customer service platform that also offers CRM functionalities. It helps manage customer interactions across support channels, track tickets, and improve customer satisfaction.

Key Features 

• Handle queries across email, chat, social media, and phone 
• Auto-assign based on skills, availability, and priority 
• Performance benchmarking against industry standards 
• Connect customer data between sales and support 
• Ticket classification, response generation, and knowledge base suggestions 

13. EngageBay

EngageBay is an all-in-one marketing, sales, and service CRM software for businesses in India. It offers a comprehensive suite of tools at an attractive price point, ideal for businesses seeking an affordable CRM with marketing automation capabilities. 

Key Features 

• Advanced features for behavioral triggers, SMS automation, and lead scoring 
• Probability weighting and deal stage automation 
• Robust helpdesk, live chat, and knowledge base 
• Identify website visitors, track their behavior, and convert them 
• Custom reports, predictive analytics, and ROI tracking 

14. PipeCycle CRM

PipeCycle CRM is a sales-focused CRM software for Indian businesses that helps visualize your sales funnel. It uses a pipeline interface to manage leads, track deals, and collaborate with your sales team.

Key Features 

• Pinpoint leads based on location
• Easy integration with popular Indian platforms 
• Manage calls, auto-capture details, and analyze call statistics
• Monitor your sales team’s location and optimize routes

15. DigitalCRM

DigitalCRM is a cloud-based CRM solution that offers lead management, sales pipeline tracking, and marketing automation features. It is the best CRM software for Indian businesses to manage customer interactions and automate sales processes.

Key Features 

• Extensive real-time visualization with interactive dashboards 
• Identify sales trends and forecast revenue 
• Streamline lead qualification, opportunity management, and contract renewal
• Create custom workflows 
• Easily integrate with communication channels 

Buy the Most Suitable CRM Software for Indian Businesses with Wyzard

Choosing the right CRM isn’t just about the country you live in; it’s about aligning your business needs with the right tool. While this list of 15 CRM software for businesses in India offers a solid foundation, the ideal solution depends on your industry, specific challenges, and growth trajectory. 

For example, the expectations of an eCommerce business from software might be completely different than that of a B2B Business in India. 

That’s where Wyzard comes in. By understanding your unique requirements, Wyzard leverages advanced AI analytics to help you find CRM in budget that meets your business needs. Our SaaS buying platform considers factors like user reviews, pricing, and scalability to ensure you solve current problems and future-proof your business.

And that’s not all. Wyzard’s procurement team negotiates the best deals on your behalf, maximizing your buying power and further helping you optimize your SaaS buying process. 

Ready to find the best CRM software for Indian business?

Book a demo today!