{"id":3414,"date":"2026-03-05T19:47:44","date_gmt":"2026-03-05T14:17:44","guid":{"rendered":"https:wyzard.local\/?p=3414"},"modified":"2026-03-06T09:58:42","modified_gmt":"2026-03-06T04:28:42","slug":"spf-record-setup","status":"publish","type":"post","link":"https:\/\/wyzard.ai\/blog\/spf-record-setup\/","title":{"rendered":"What Is An SPF Record And How To Set It Up"},"content":{"rendered":"\n<p>If outbound emails land in spam or disappear, start with your <strong>SPF Record<\/strong>. SPF is a DNS setting that tells mailbox providers which servers can send email for your domain. That signal helps protect your brand from spoofing and can lift inbox placement.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-black ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #fcfcfc;color:#fcfcfc\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #fcfcfc;color:#fcfcfc\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wyzard.ai\/blog\/spf-record-setup\/#What_Is_An_SPF_Record\" >What Is An SPF Record?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wyzard.ai\/blog\/spf-record-setup\/#How_SPF_Works\" >How SPF Works<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wyzard.ai\/blog\/spf-record-setup\/#What_An_SPF_Record_Looks_Like\" >What An SPF Record Looks Like<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wyzard.ai\/blog\/spf-record-setup\/#How_To_Set_Up_SPF_Quick_Steps\" >How To Set Up SPF (Quick Steps)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wyzard.ai\/blog\/spf-record-setup\/#SPF_Without_Issue_Revenue_Without_Issue\" >SPF Without Issue = Revenue Without Issue<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Is_An_SPF_Record\"><\/span><strong>What Is An SPF Record?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>SPF (Sender Policy Framework)<\/strong> is a <strong>TXT Record<\/strong> in DNS that lists approved senders for a domain. Receivers use it to check whether the server that sent a message is authorized to send mail that claims to come from your domain.<\/p>\n\n\n\n<p>A missing or messy SPF Record can lead to two problems:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Messages get flagged as suspicious, which hurts deliverability<\/li>\n\n\n\n<li>Attackers can impersonate your domain more easily<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_SPF_Works\"><\/span><strong>How SPF Works<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>You send an email using a mail server (Google Workspace, Microsoft 365, outreach tool, helpdesk platform, etc.).<\/li>\n\n\n\n<li>The recipient\u2019s mail server looks up your domain\u2019s SPF Record.<\/li>\n\n\n\n<li>The server compares the sending server\u2019s IP (or authorized sources via \u201cinclude\u201d rules) to what your SPF Record allows.<\/li>\n\n\n\n<li>The recipient marks the SPF check as pass or fail, then filters the message based on its own rules (and any related policies like DMARC, if you\u2019ve set it).<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"3440\" src=\"https:\/\/wyzard.ai\/blog\/wp-content\/uploads\/2026\/03\/SPF-1.png\" alt=\"\" class=\"wp-image-3440\" srcset=\"https:\/\/wyzard.ai\/blog\/wp-content\/uploads\/2026\/03\/SPF-1.png 1024w, https:\/\/wyzard.ai\/blog\/wp-content\/uploads\/2026\/03\/SPF-1-300x225.png 300w, https:\/\/wyzard.ai\/blog\/wp-content\/uploads\/2026\/03\/SPF-1-768x576.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_An_SPF_Record_Looks_Like\"><\/span><strong>What An SPF Record Looks Like<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Every SPF Record starts with:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>v=spf1<\/li>\n<\/ul>\n\n\n\n<p>After that, you define allowed sources using mechanisms such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>ip4: \/ ip6: to allow a sending IP range<\/li>\n\n\n\n<li>a to allow hosts tied to your domain\u2019s A record<\/li>\n\n\n\n<li>mx to allow servers listed in your MX records<\/li>\n\n\n\n<li>include: to allow senders authorized by another domain\u2019s SPF Record<\/li>\n\n\n\n<li>redirect= to hand SPF evaluation to another domain<\/li>\n<\/ul>\n\n\n\n<p>Most SPF Records end with an \u201call\u201d directive that signals what to do with mail from non-approved sources:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>-all hard fail (strict)<\/li>\n\n\n\n<li>~all soft fail (less strict)<\/li>\n<\/ul>\n\n\n\n<p>Example patterns:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>v=spf1 a mx include:other-domain.com -all<\/li>\n\n\n\n<li>v=spf1 ip4:111.22.333.0\/24 -all<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_To_Set_Up_SPF_Quick_Steps\"><\/span><strong>How To Set Up SPF (Quick Steps)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Step 1: List every tool that sends as your domain<\/strong><strong><br><\/strong>Email provider plus sales, marketing, support, or transactional platforms.<\/p>\n\n\n\n<p><strong>Step 2: Build one SPF Record for the root domain<\/strong><strong><br><\/strong>Use include: values from each vendor\u2019s SPF guidance, then add any IP ranges you control.<\/p>\n\n\n\n<p><strong>Step 3: Publish it in DNS<\/strong><strong><br><\/strong>Create a TXT record on your root domain (often shown as @) and paste the SPF value.<\/p>\n\n\n\n<p><strong>Step 4: Recheck after DNS updates<\/strong><strong><br><\/strong>Verify the record passes and that all sending tools are covered.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"SPF_Without_Issue_Revenue_Without_Issue\"><\/span><strong>SPF Without Issue = Revenue Without Issue<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>SPF issues turn into revenue issues fast. If messages don\u2019t reach buyers, follow-ups stall and high-intent leads cool off. <a href=\"https:\/\/wyzard.ai\/blog\/?utm_source=website&amp;utm_medium=blog&amp;utm_campaign=Deliverability_Validation\">Wyzard.ai<\/a> helps teams spot sender readiness gaps early by validating key DNS authentication like SPF, so sequences go out with confidence. <a href=\"https:\/\/wyzard.ai\/blog\/demo\/?utm_source=website&amp;utm_medium=blog&amp;utm_campaign=Deliverability_Validation\">Learn more about Wyzard.ai<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If outbound emails land in spam or disappear, start with your SPF Record. SPF is a DNS setting that tells mailbox providers which servers can send email for your domain. That signal helps protect your brand from spoofing and can lift inbox placement. What Is An SPF Record? SPF (Sender Policy Framework) is a TXT&hellip; <a class=\"more-link\" href=\"https:\/\/wyzard.ai\/blog\/spf-record-setup\/\">Continue reading <span class=\"screen-reader-text\">What Is An SPF Record And How To Set It Up<\/span><\/a><\/p>\n","protected":false},"author":15,"featured_media":3415,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-3414","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SPF Record Setup: What SPF Is and How to Add It to DNS | Wyzard.ai<\/title>\n<meta name=\"description\" content=\"Learn what an SPF Record is, how SPF works, and how to publish the right SPF TXT record in DNS to protect your domain and improve email 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