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Recent blog posts

December 12, 2025

The Second Pricing Visit: A Simple Response That Books Meetings

For most CMOs, the real problem is not demand. The problem is what happens after interest shows up. Your ...

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December 19, 2025

Oversight Metrics for Agentic AI: Speed, Accuracy, and Exception Rates

A CMO described an AI dashboard that looked impressive and still felt useless. Charts showed message volume, response counts, ...

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December 18, 2025

Feedback That Compounds: Turning Human Reviews Into Better Agent Decisions

A CMO shared a familiar frustration. Her team reviewed agent replies every week. They left comments, suggested better phrasing, ...

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All blog posts

December 13, 2025

Shadow Mode Rollouts: Proving Agentic Workflows Before You Go Live

A CMO said it best in a tight leadership huddle: “I like agentic workflows. I refuse to let my ...

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Approval Lanes for Agentic Outreach: What Runs Autonomously vs Gets Reviewed

It is 8:45 a.m. on a Monday. The CMO walks into the revenue standup with one question: “What ...

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December 20, 2025

The Weekend Gap: SLAs for Follow-Up When Your Team Is Offline

Every CMO has seen this play out. Pipeline looks solid on Friday afternoon. Campaigns run, events wrap, webinars drive ...

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December 19, 2025

Signal Bundles Beat Single Triggers: How to Combine Intent That Converts

CMOs feel the heat every quarter. Marketing drives activity across channels, sales stays busy, dashboards look alive, yet pipeline ...

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Closed-Loop Attribution: Proving Which Signals Actually Create Pipeline

CMOs know this moment. The pipeline dashboard shows activity across channels, leads keep coming in, and the board asks ...

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December 18, 2025

Context Windows: What an Outreach System Must Know Before It Acts

Every CMO has seen this play out. A prospect visits your website after clicking a LinkedIn ad. Minutes later, ...

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