We’ve secured funding to power Signal-to-Revenue AI to GTM teams globally. →Every marketing team knows the frustration. You're generating plenty of website visitors, form fills, and demo requests. But when ...
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Outbound Sales Outbound sales is a proactive approach where sales teams initiate contact with potential customers who haven't previously ...
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Key Performance Indicator
Key Performance Indicator (KPI) A Key Performance Indicator (KPI) is a measurable value that tracks progress toward specific business ...
December 30, 2025
Why Outcome Ownership Changes the Client-Vendor Relationship
A CMO signs a new GTM contract with high expectations. The tools look strong. The roadmap feels solid. The ...
The Hidden Cost of GTM Execution: Why GTM execution gaps Stall Revenue
A CMO approves a GTM initiative that looks solid on paper. The tools are live. The workflows exist. Support ...
Agency Delivery 2.0: Offer Always-On Follow-Up to Every Client
Most agencies are great at launching campaigns. The kickoff is sharp, the messaging is solid, and early results look ...
The First 90 Days of Outcome-led GTM: Where Most Teams Actually Lose Pipeline
A CMO signs off on a new GTM rollout with cautious optimism. Tools are connected. Workflows are documented. Dashboards ...
Managed Plays: Launch 10 High-Intent Workflows Without Hiring
A CMO sits in a planning meeting with a familiar tension. Demand is coming in from every direction. Events ...