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Recent blog posts

December 16, 2025

Recency vs Fit: Prioritizing In-Market Accounts Without Guesswork

Every CMO hits the same friction point in pipeline reviews. Should the team prioritize accounts that showed activity recently, ...

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Identity Stitching for B2B: Linking Anonymous Visits to Real Accounts

CMOs are getting squeezed from both ends of the funnel. Engagement is up across channels. Website sessions grow. Event ...

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December 15, 2025

Signal Quality: A Checklist to Stop False Positives Before They Hit Sales

CMOs keep hearing the same story in pipeline reviews. Demand gen is producing activity. Engagement metrics look healthy. Sales ...

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All blog posts

December 18, 2025

Churn Rate

Churn rate measures the percentage of customers who stop using your product or service during a specific timeframe. It's ...

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Inbound Marketing

Inbound marketing is a customer-focused approach that attracts potential buyers by creating valuable content and experiences tailored to their ...

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Conversion Rate

Conversion rate is the percentage of visitors who complete a specific action you want them to take. Whether it's ...

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What is Marketing Automation?

Marketing automation uses software to automate repetitive marketing tasks and streamline multi-channel campaigns. This technology enables businesses to deliver ...

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December 16, 2025

How to Build a Customer Acquisition Funnel That Actually Converts Leads

You're generating traffic. Leads are visiting your website. But conversions? They're barely moving the needle. The problem isn't your ...

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How to Make Salesforce Smarter with Wyzard.ai

Your CRM is packed with contacts, but how many buying signals are you missing right now? A prospect just ...

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