The board does not ask a CMO how many tools are in the stack. It asks what the spend ...
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Recent blog posts
January 7, 2026
Best Outbound Sales Strategies for Maximum Results
Your outbound team hits their numbers. Emails get opened. Calls get answered. Meetings get booked. But here's the problem: ...
Practical Ways to Use Generative AI for Sales Growth
Every sales team faces the same frustration: prospects show interest, but by the time your team responds, they've gone ...
All blog posts
January 5, 2026
Outbound Sales
Outbound Sales Outbound sales is a proactive approach where sales teams initiate contact with potential customers who haven't previously ...
Retargeting
Retargeting: What It Is and How It Works for B2B SaaS Marketing Retargeting is a digital advertising strategy that ...
5 Smart Ways to Use AI in Sales to Close More Deals
Your prospect downloads a pricing guide at 2 PM. By 2:15 PM, they've visited your comparison page twice. At ...
Buyer Journey
Buyer Journey: Your Complete Guide to Understanding Customer Purchase Paths The buyer journey maps how potential customers move from ...
Key Performance Indicator
Key Performance Indicator (KPI) A Key Performance Indicator (KPI) is a measurable value that tracks progress toward specific business ...
December 30, 2025
Why Outcome Ownership Changes the Client-Vendor Relationship
A CMO signs a new GTM contract with high expectations. The tools look strong. The roadmap feels solid. The ...
We’ve secured funding to power Signal-to-Revenue AI to GTM teams globally. →







