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Recent blog posts

January 8, 2026

From SaaS to RaaS: Why GTM Teams Are Buying Outcomes, Not Tools

The board does not ask a CMO how many tools are in the stack. It asks what the spend ...

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January 7, 2026

Best Outbound Sales Strategies for Maximum Results

Your outbound team hits their numbers. Emails get opened. Calls get answered. Meetings get booked. But here's the problem: ...

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Practical Ways to Use Generative AI for Sales Growth

Every sales team faces the same frustration: prospects show interest, but by the time your team responds, they've gone ...

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All blog posts

January 5, 2026

Outbound Sales

Outbound Sales Outbound sales is a proactive approach where sales teams initiate contact with potential customers who haven't previously ...

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Retargeting

Retargeting: What It Is and How It Works for B2B SaaS Marketing Retargeting is a digital advertising strategy that ...

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5 Smart Ways to Use AI in Sales to Close More Deals

Your prospect downloads a pricing guide at 2 PM. By 2:15 PM, they've visited your comparison page twice. At ...

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Buyer Journey

Buyer Journey: Your Complete Guide to Understanding Customer Purchase Paths The buyer journey maps how potential customers move from ...

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Key Performance Indicator

Key Performance Indicator (KPI) A Key Performance Indicator (KPI) is a measurable value that tracks progress toward specific business ...

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December 30, 2025

Why Outcome Ownership Changes the Client-Vendor Relationship

A CMO signs a new GTM contract with high expectations. The tools look strong. The roadmap feels solid. The ...

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