Every CMO hits the same friction point in pipeline reviews. Should the team prioritize accounts that showed activity recently, ...
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Recent blog posts
Identity Stitching for B2B: Linking Anonymous Visits to Real Accounts
CMOs are getting squeezed from both ends of the funnel. Engagement is up across channels. Website sessions grow. Event ...
December 15, 2025
Signal Quality: A Checklist to Stop False Positives Before They Hit Sales
CMOs keep hearing the same story in pipeline reviews. Demand gen is producing activity. Engagement metrics look healthy. Sales ...
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December 18, 2025
Churn Rate
Churn rate measures the percentage of customers who stop using your product or service during a specific timeframe. It's ...
Inbound Marketing
Inbound marketing is a customer-focused approach that attracts potential buyers by creating valuable content and experiences tailored to their ...
Conversion Rate
Conversion rate is the percentage of visitors who complete a specific action you want them to take. Whether it's ...
What is Marketing Automation?
Marketing automation uses software to automate repetitive marketing tasks and streamline multi-channel campaigns. This technology enables businesses to deliver ...
December 16, 2025
How to Build a Customer Acquisition Funnel That Actually Converts Leads
You're generating traffic. Leads are visiting your website. But conversions? They're barely moving the needle. The problem isn't your ...
How to Make Salesforce Smarter with Wyzard.ai
Your CRM is packed with contacts, but how many buying signals are you missing right now? A prospect just ...
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