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Understanding Sales Automation: What Is Sales Automation? Sales automation refers to the use of specialized software and digital tools to execute repetitive sales tasks typically performed by human teams. From automating follow-ups and data entry to managing customer interactions, the goal is to eliminate manual tasks that hinder efficiency. In essence, sales automation is a… Continue reading What is Sales Automation? Benefits, Process and Tools

If you’re a CMO staring at a solid traffic curve and a leaky pipeline, you already know the problem. Buyers move fast, yet internal follow-up is slow or inconsistent. This is exactly where AI for marketing earns its keep. Not as a shiny chatbot. As a practical way to meet intent in the moment, qualify… Continue reading Stop Losing Inbound: Agentic AI and the Speed-to-Lead Gap in B2B SaaS

What Is GTM? Decoding the Go-to-Market Strategy A robust business model depends on a well-defined approach, and the foundation of a successful product launch is a sound go-to-market strategy. For professionals asking what is GTM in the context of modern B2B SaaS, it is essential to have a clear plan that outlines the method for… Continue reading Go-To-Market (GTM) Strategy: What It Is & Why It Matters

If you’re a CMO navigating today’s B2B buyer landscape, you already know the traditional funnel has cracked. You’re driving inbound with strong content, optimizing every campaign, and your CRM is filled with MQLs. But somehow, the pipeline still leaks. Leads go cold. Sales cycles stretch. And you’re left wondering –  what more can marketing do?… Continue reading What Is an AI GTM Orchestration Platform and Why It’s the Future of GTM?

Not a pitch. Not a product tour. This is 20 minutes that could change how you run GTM. If you’re heading to INBOUND 2025, your calendar’s probably packed. But there’s one 20-minute session you’ll want to carve out time for. At INBOUND 2025, Wyzard.ai is stepping onto the Tech Stack Showcase stage to show you… Continue reading 5 Reasons Wyzard.ai’s INBOUND 2025 Session Will Change How You Run GTM

Your marketing team generates a steady stream of inbound traffic. Your CRM captures lead information. Yet somewhere between that initial website visit and a closed deal, high-intent prospects slip through the cracks. The culprit? A broken handoff between your customer engagement platform vs CRM systems. Top-performing sales teams use both a CRM and a sales… Continue reading Sales Engagement Platform or CRM? Here’s Why the Answer is Both

For many SaaS companies, inbound leads are the lifeblood of growth. Yet, with increasingly complex buyer journeys and high volumes of potential customers, responding quickly is a challenge. In this article, we unpack why lead response speed directly impacts your pipeline and how to fix the gaps slowing you down. Whether you’re a CMO, a… Continue reading What is Lead Response Time and How To Improve It? Dos & Don’ts

In today’s highly competitive B2B SaaS landscape, effective real-time interaction is key. Many marketers have turned to conversational platforms like Drift for lead nurturing and pipeline acceleration. However, challenges such as steep drift pricing, rigid functionalities, and limited inbound marketing focus have led companies to explore other solutions. This guide will show you the top… Continue reading Top 12 Drift Alternatives and Competitors for 2025

For many SaaS companies, the challenge has been clear: inbound traffic is abundant, but converting that traffic into high-quality leads remains a struggle. Marketing teams often find themselves juggling multiple tasks, capturing visitor interest, nurturing warm leads, and ensuring that the best prospects reach the sales funnel. The manual processes often lead to lead leakage,… Continue reading What is Agentic Marketing? Why B2B CMOs Need Agentic AI

Every modern CMO knows the drill. Your team drives traffic, runs campaigns, captures leads, and diligently maps them back to ad spend or channels. Attribution reports get pulled into board decks and shared with pride. Yet, pipeline still lags. Why? Because attribution, while essential, is only half the story. This growing awareness is part of… Continue reading From Attribution to Activation: The Next Big Marketing Shift for SaaS Growth Teams